I'm not a marketing expert... but I do play one on TV... just kidding! ;-)
Seriously though, I love everything about Quit.com.
Let's take a quick look at a few of things they're doing right:
- Promote the category - Not the brand (22 Immutable Laws of Marketing)
- Behavior Based Segmentation - the links focus on some behavior of the person visiting the site
- Everything is focused on helping the visitor accomplish a goal, not trying to sell them something.
This site is fantastic. Great stuff!