... I met with a potential client and when she asked me if I had a brochure, I told her nope. I don't use them. I told her that I think they depersonalize relationships and I care more about her and her objectives than to give her a meaningless piece of paper that I've given to hundreds of other people. It felt great. I'm not sure she quite understood, but time will tell.
To which Chuck commented:
If she doesn't come back, send me her address and I'll send her one of my brochures. ;)
Damn, with friends like you Chuck! ;-)
Seriously, the full story is that I did not take a brochure - but I didn't walk in empty handed. I had met the lady several days earlier when her company was moving into a new office. The normal small talk ensued, what do you do, etc. etc. I made the joke that I read and sleep, the joke back to me was that they spend their time eating. So, what did I do? I went to one of the best bakeries in town, got 6 of those mega blueberry muffins, a thing of soft whipped butter from the grocery store, and a copy of Purple Cow (with a business card inside). I played the part of the business welcome wagon.
I wasn't there for business - I was there as a nice guy. It may turn into business one day, if so that would be cool - her organization does cool stuff. But if not, no big deal, I've started a relationship.