I've be seeing these billboards (ironic, huh?) for the last couple of months around town for things like Passion, Dedication, Vision, etc.
Well, yesterday, I was finally able to read the name of the organization at the bottom.
From their web site:
The Foundation for a Better Life is a 501(c)(3) nonprofit organization started in 2000. The programs and projects of the Foundation are non-commercial and are solely humanitarian endeavors; the Foundation does not seek nor accept contributions or donations of any kind and is privately funded. The Foundation supports the belief that each individual is entitled to personal dignity and self-respect and that most individuals are willing, when given the opportunity, to take personal responsibility for their actions and well-being. The Foundation also believes that capable people may also benefit from encouragement and reminders from time to time. Generally people who have the opportunity and the ability will make appropriate common sense decisions which will have a positive and uplifting effect on themselves, their community, and their country.The site contains lot's of neat stuff, including all the billboards, the TV Spots, as well as information about the organization and it's values (it claims to not be affiliated with any religous or political group).
I think this is just FANTASTIC!!!! Please pass this stuff along if it resonates with you!