I missed a halloween party last weekend, so I was glad that my friend Tammy posted some photos online... so when I clicked the link and saw this:
Sign up to see your friends photos? What the F?
The lameness of this is really beyond words.
Talk about friction. What if this didn't require signing in? Perhaps I would have seen a picture and wanted a print - they might be losing sales.
Imagine sitting in that meeting, trying to convince the people in charge that it is a bad idea to force site registration. You just know someone in that room was having blood pressure issues that day...
Okay, I get it. You get three free prints for signing up. Whatever. The implementation of it still sucks. How about offering me 3 free prints after I've seen the photos. Let me get further through the process before I have to give you my information. I bet that more people would do it if they have actually spent time looking at the pictures...
Maybe I'm just cranky today... ;-)