Mike points us to Rob over at BusinessPundit, whose looking for some suggestions on how to increase the exposure of the great book More Space. For those of you not familiar with the book, it is the wonderful brainchild of Todd (blog: A Penny For) - who invited nine great bloggers to contribute extended thoughts on business (he gave bloggers "more space"). It's a wonderful idea and it was executed beautifully.
Trouble is, it seems, that it isn't selling. What a shame. The essays in the book are fantastic.
So, I thought I would put on my thinking cap and come up with some ideas to spread the idea... I'm going to put one constraint on this, none of my ideas can require anything above a $10 dollar expense per item...
- Have each of the authors go to their local Book Stores (borders, etc) - get them to carry the book and offer to do a reading. I've heard that even the chain book stores like to highlight local authors. They should go into the store and ask to talk to the store manager and find out what mutually beneficial arrangement can be worked out.
- Have each of the authors go to the local chamber of commerce and similar local councils, offer to be a guest speaker. We have a local tech council that I've been involved in and even though the focus is on technology, the member companies are still business organizations. The chamber of commerce and other local entities like this should be fertile ground to plant a few local seeds of interest.
- Send copies to book editors of their local papers, for review. Better yet, hand deliver the copy with a box of muffins. There are several people at the local paper that might be worthwhile speaking with; the business editor, since the focus of the book is business; the "arts" editor, since this is a book and most papers have at least some page dedicated to books (for us it is the Sunday paper, they have a review of a couple of books and the NY Times bestseller list), it seems every other week one of the books was written by a author from the region; the "metro/local" editor - perhaps it is a human interest story.
- Send copies to the Wall Street Journal, Forbes, Inc. Fast Company, etc. for book reviews
- Send a copy to the local business paper - we have the Central PA Business Journal, that is always a great place to reach an audience of business people.
- Schedule a reading at the local library and have them help market you - that is their job.
- If you do any of these readings, find all the Calendar of Events for their local area and highlight the event.
- Look for local chapters of the Fast Company Company of Friends, and offer to be a guest speaker for them - I know that Philadelphia has a vibrant group and usually have a guest speaker every month.
None of these are groundbreaking, obviously. They are all low cost means of increasing the exposure of an idea. Although these ideas are focused mostly on local efforts, I think that is the right place to start - the goal is to get other people talking about the book.
The More Space project is lucky in the sense that each of these activities are multiplied by the 9 authors - and if I'm not mistaken, they all live in different cities.