By now I'm sure you've seen or heard about the new "Stakes are High" ad by the GOP- the one that has all the terrorists quotes and ends with the simple message: "The stakes are high. Vote November 7th".
This is a copy of the 1964 Johnson "Daisy" ad (picture above).
The guy behind the original Johnson "Daisy" ad, Tony Schwartz, wrote a book - 'The Responsive Chord' - in which he detailed the ad and how he would have counteracted it.
Probably the smartest thing Goldwater could have done at the time was to agree with the attitude of the commercial and offer to help pay for running it. This would have undercut the sensational effect of it and possibly won him many votes.
I'm not sure agreeing with this message is the right angle for the dems. I think they need to reframe it, something along the lines of: There are those who would have you believe that you should be afraid... trying to sell fear helps them stay in power. The only thing we have to fear... are the people trying to sell us fear.
Is the world a complicated place? Sure. Do I understand all the dynamics of the middle east? No.
I do suspect, however, that our current foreign policy is making us less safe.
What do you think? Is trying to spread fear the right thing to do? How would you counteract this message?