Question: If you were running a big media company - selling Music & Movies - what "free prize" would you give to consumers?
Answer: I’d re-invent what I’m charging for and how I’m charging for it. Just because you were able to charge for the "idea" for all these years doesn’t mean you can keep doing that. Free music and free movies (free in that the idea is free) doesn’t mean that there isn’t a business here. The business is in the 'souvenir', the thing that people happily pay for to remind them of the idea.
The folks who do this first and best will profit for a long time. The Grateful Dead is my first and best example.
Failing that edge, I’d push to create much lower cost product (Michael Jackson and name-your-favorite-100-million-dollar-movie-bomb here) that made people talk. Stuff like Shaolin Soccer, which made a fortune in Asia, or Blair Witch or the Macarena. People think these are flukes because when they knock off the same idea, it doesn’t work. Well of course it doesn’t work! You only get to go to a fashionable edge once.
Question: One of my favorite books of yours is Survival is not Enough, if you were releasing that book today, what Free Prize would you use to entice more people to read it?
Answer: Boy did that book fail! I think it was too complicated and way too hard to talk about. If I did it again, I’d do it in three or four volumes, each for free each online. Even then, I wonder if people are ready to talk that much about change.
If I was going after the packaging riff, maybe it could come inside a Neanderthal's skull.
Yep, it's here, the business directory from Seth Godin that is filled with companies that can help make your organization a Purple Cow. Seth included a section on blogs and I'm pleased to announce that this blog, Business Evolutionist, made it into the book!
You can download "BULLMARKET 2004 :: COMPANIES THAT CAN HELP YOU MAKE THINGS HAPPEN" right here.