The always cool Claire points us to a very neat example of how a company can share knowledge with customers:
It looks like the website is just as helpful as the store:
If you live in the State of Pennsylvania, you might want to check out The Chairman Selection, not as helpful as BottleRocket, but I did pick up a nice Brunello di Montalcino when buying the requisite Chardonnay & Zinfandel for our Labor day picnic... it says "best after 2006", as someone new to wine I'm not sure how they know that, but I'll take their word for it.
