A model web site

I'm not a marketing expert... but I do play one on TV... just kidding! ;-)

Seriously though, I love everything about Quit.com.

Let's take a quick look at a few of things they're doing right:

1. Promote the category - Not the brand (22 Immutable Laws of Marketing)
2. Behavior Based Segmentation - the links focus on some behavior of the person visiting the site
3. Everything is focused on helping the visitor accomplish a goal, not trying to sell them something.
4. Etc.

This site is fantastic. Great stuff!