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March 25, 2004


Chuck Conway

I think you’re on to something here. We are heading in the direction of less aggressive advertising with devices like Tivo and MythTV which are able to delete the commercials. Imagine watching a show at 8:15 off of Tivo and watching the whole show versus watching it at 8pm and having to sit through all the commercials.

Pop-ups are a in your face type of advertisement. How many people have actually bought something off of a pop-up? I never have. Now almost every browser has a pop-up blocker.

My take on the future of advertising is how it was portrayed in the movie “Minority Report.” The advertisements where directed at the customer and communicated with them by name. It’s going to be more passive and focused on the individual. Amazon is a prime example: when you click on a book there are always.. “Customers who bought this.. also bought:”. The funny thing is I don’t think of this as advertising but as a courtesy provided by Amazon.

Jon Strande - Business Evolutionist


Yeah, good point about the Amazon book stuff. I never saw Minority Report... I'll have to check that out, very interesting concept!

Thank you!


Trevor Cook

I think DVR means product placement as you say but also genuinely informational and subtle not just simple buy this now interruptions to programs. We'll see more of banks doing magazines, websites, TV programs on 'understanding finance brought to you by ...' The whole lifestyle / educational craze brought to a new level. Whole packages of integrated stuff on just about everything. That is advertising totally integrated into society's content creation and distribution flows. In an era when we can all be content producers - media companies will be content aggregators and the distinction between content and advertising might just about disappear altogether - which will be interesting for regulators.

Chuck Conway

Trevor - It's already done. BMW was behind the curve with the Gen-Xers. Their customers were so to speak "dieing" off. What did they do? The remodeled their line to appeal to the younger generations. Then they to offered a trade-up plan. You buy a 560 and wanted a sleeker model; your 560 would go towards the 740 model.

How did they advertise their revamped line of automobiles? They strategically placed one of their sportier model in a movie. This wasn’t any movie it was James Bond. BMW became the namesake car for the British spy.

Now whenever I see a BMW I think of James Bond action hero. Did they succeed in penetrating the Gen-Xer market? Hell ya! So much so that I want a BMW!! ;)

Chuck Conway

Bill Gates's take on the future of advertising. He must have read this post before making his statements. ;)

Chuck Conway

Forgot the link :)


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