If you haven't read the Semantic Compositions blog, I highly recommend checking it out.
Here are two recent posts you might really enjoy:
You should write like E.B. White and Coke wins the Pepsi Challenge
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Jon,
I recall Fouro writing a much more entertaining treatment of the 'Coke Wins' experiments some time ago...that guy is everywhere!
Posted by: Eddie | February 28, 2005 at 09:31 AM