This is subtle, but when you're trying to get people to buy your product by extending them credit, you might want to avoid using "No" as the first word in your sales pitch... just a thought.
Perhaps a better opening sentence would have been: "Every (Each?) Volkswagen driver is unique, which is why we offer... "
That having been said, I spent a few minutes on the VW site this morning and there are some nice parts of the site! I mostly dig their "build and get quote" feature.
Hi,
How are you all doing?
This is my first post here.I hope to become an active member of this blog
Posted by: timhenman | November 21, 2006 at 08:16 AM
Jon:
Impressive and brilliant subliminal marketing suggestion. Smacks of a smart mind!
kindly,
kirsten
Posted by: kirsten | January 09, 2007 at 09:52 AM
Kirsten,
You are too kind, too kind! It did seem kind of strange that they would start off with a negative word like No... ;-)
Jon
Posted by: Jon Strande | January 09, 2007 at 10:55 AM