Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable. (Recorded July 2005 in Oxford, UK. Duration: 20:22)
Barry Schwartz is famous person.
I got it.
Posted by: Christian Ter | October 17, 2006 at 06:46 AM
Jon,
Very interesting, I would have to say that on one level I agree. For example, health insurance, when I was looking for a policy what I found was that I procrastinated for weeks because it became way to much in reviewing atleast 20 plans with something different about each one. When I finally did find one that worked I was denied and went to start the process again but dragged my feet for a few more weeks.
Also Mr. Schwartz made an excellent point with the perscription drug example. Well done!
I will definitely have to check out 'The Paradox of Choice' sounds great! Thanks for the exposure to some fresh thoughts.
Posted by: Julian | October 19, 2006 at 07:14 PM